DIVA - Donna's Infinite Variety of Adornments

Specializing in designer contemporary, vintage, antique and estate jewelry.

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Announcing Donna’s Retirement!

November 1, 2019 By DIVA

Store Closing FINAL SALE happening now until January 19, 2020.

FINAL SALE – Retiring after 50 years!

October 23, 2019 By DIVA

DIVA Jewelry Sale

DIVA is having our FINAL SALE before CLOSING on January 19, 2020!

10:30am – 5:00pm, Tuesday – Saturday and by Appointment.

DIVA will be open all Sundays in December.

Reopening Tuesday, April 30th!

April 26, 2019 By DIVA

DIVA opening

DIVA is Reopening for the season on Tuesday, April 30th, 2019. Hours will be Tuesday – Saturday, 10:30am – 5:30pm. Please stop by for a visit!

Announcing DIVA’s Pre-Holiday, Store-Wide Sale

November 14, 2018 By DIVA

Saturday November 17th through Sunday December 2nd

Tuesday – Saturday: 10:30AM – 5:00PM

DIVA will be open ALL SUNDAYS in December!

Sale Prices:

  • Contemporary Costume Less 25%
  • Everything Else Less 12%
  • Cash payments – we absorb the tax! (save an additional 6.25%!)

Adornment DIVA Holiday Sale
161 Main Street, Gloucester, MA  01830

 

HUGE SALE to Celebrate American Craft Week – 10/5 – 10/14!

October 4, 2018 By DIVA

To celebrate American Craft Week and Gloucester’s placement in the TOP TEN OF ALL AMERICAN CITIES AND TOWNS with the BEST American Crafters and Artists, DIVA is having a sale on all American Artists pieces made in the USA, and from all time periods!

DIVA, 161 Main Street, Gloucester, MA 01930
Tuesday – Saturday 10:30-5:30

American Craft Week

Opal – the October Birthstone – Birth Month Gemstones

October 3, 2018 By DIVA

Introducing our New Featured Posts – Birthstone of the Month!

These posts will provide information about birth month gemstones and feature select jewelry pictures of each stone.


This month, October, is represented by Opal. More than 90% of opals come from Australia. The rest come from the US, Mexico, Ethiopia, Czech Republic, Indonesia and Brazil. They come in all different shades, translucencies and colors!

While all gemstones are thought by many to have various properties, both good and bad, opals are rumored to be bad, unless it’s your birthstone. Opals have been referred to as “the stone of tears.”  However, in the Middle East, opals are thought to be lucky! Among various superstitions (i.e., that opals keep blondes blonde, many of these superstitions were promulgated by competitors to interfere with the Australian opal market!

Despite not having an October birthday, I love and wear opals and can only encourage those missing out to enjoy their fire and beauty!

This jewelry, currently for sale at DIVA, represents different countries, time periods and metals.

  • Vintage 14k Australian opal pendant.
    Vintage 14k Australian opal pendant.
  • 24k and Australian opal necklace
    24k and Australian opal necklace and bracelet. Opals hand-selected.
  • Contemporary 14k bracelet with Australian opal and gemstones.
    Contemporary 14k bracelet with Australian opal and gemstones.
  • Sterling pendant with opals and aqua druzy.
    Sterling pendant with opals and aqua druzy.
  • Handmade sterling mesh bracelet with Indonesian opal, rosecut diamonds with matching earrings.
    Handmade sterling mesh bracelet with Indonesian opal, rose-cut diamonds with matching earrings.
  • Vintage 14k, antique seed pearl and milk opal necklace and earrings by Tzipora Hoynik.
    Vintage 14k, antique seed pearl and milk opal necklace and earrings by Tzipora Hoynik.

Welcome back to Gloucester, DIVA!

May 1, 2018 By DIVA

See Donna’s latest video.

Now Open Tuesdays – Saturdays

May 1, 2018 By DIVA

DIVA has re-opened as of May 1st!  Hours are Tuesday – Saturdays 10:30am to 5pm. 

SAVE THE DATES! Storewide Holiday Sale

November 1, 2017 By DIVA

Donna’s Infinite Variety of Adornments
161 Main Street, Gloucester, MA 01930

WHEN:       Saturday, November 11th – Sunday, December 3rd
HOURS:      10:30AM – 5:00PM (closed on Sundays and Mondays until the 3rd)

NOTE: DIVA will be closed on Sundays and Mondays until December 3rd and will then be open all Sundays (not Mondays) throughout December.

INCLUDES: EVERYTHING!

I am delighted to have this yearly sale before the holidays and everything will be on sale from 12-20% OFF!!!

WHERE:     DIVA IS LOCATED AT 161 MAIN STREET, GLOUCESTER, 01930

978-879-4119 OR 617-447-7527

(Glad to schedule private appointments)

Hope to see you here and have a great holiday season!

NOTE: DIVA will be closed, except by appointment, from January 14th – March 31st, 2018

Holiday Sale Gloucester MA

DIVA featured on SPATIALLY #SHOPLOCAL

October 31, 2017 By DIVA

DIVA – Gloucester, MA

Oct 31, 2017 10:44:38 AM

When Donna Soodalter-Toman was a little girl, she liked watching her mother adorn her outfits with jewelry. She saw her mother’s look change with each piece she put on. “I saw that jewelry could create a kind of magic, and I fell under its spell.” That’s what inspired Donna to start making her own jewelry in the 1960s. Ultimately, she turned her love for adornments into a career.

She began participating in jewelry shows, then opened her own shop 12 years ago. In 2016 she moved to Gloucester and opened her latest shop, DIVA. “Gloucester has the oldest art colony in the entire United States. It’s the oldest fishing village. There are sail makers here, furniture makers, sculpture. So it’s just a wonderful place to be in terms of arts and crafts,” she says.

DIVA, or Donna’s Infinite Variety of Adornments, features pieces made by Donna and other artisans specially chosen by her. DIVA also offers vintage and antique jewelry going back to the 1700s.

“When people come to my shop, not only will they get personalized attention—they’ll get the history,” she says. Donna loves to give the background for each piece to help her customers understand what makes it special. She wants them to take pleasure in wearing everything she makes or sells. “Jewelry should make someone feel better by wearing it.” We couldn’t agree more.

DIVA is located at 161 Main Street, Gloucester, Massachusetts.

Bruna Indalecio

Written by Bruna Indalecio

Marketing associate at Spatially. Lover of cats, arts and design.

As seen: http://about.spatially.com/shop-local/diva-gloucester-ma

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