DIVA - Donna's Infinite Variety of Adornments

Specializing in designer contemporary, vintage, antique and estate jewelry.

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Announcing Donna’s Retirement!

November 1, 2019 By DIVA

Store Closing FINAL SALE happening now until January 19, 2020.

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HUGE SALE to Celebrate American Craft Week – 10/5 – 10/14!

October 4, 2018 By DIVA

To celebrate American Craft Week and Gloucester’s placement in the TOP TEN OF ALL AMERICAN CITIES AND TOWNS with the BEST American Crafters and Artists, DIVA is having a sale on all American Artists pieces made in the USA, and from all time periods!

DIVA, 161 Main Street, Gloucester, MA 01930
Tuesday – Saturday 10:30-5:30

American Craft Week

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Welcome back to Gloucester, DIVA!

May 1, 2018 By DIVA

See Donna’s latest video.

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DIVA featured on SPATIALLY #SHOPLOCAL

October 31, 2017 By DIVA

DIVA – Gloucester, MA

Oct 31, 2017 10:44:38 AM

When Donna Soodalter-Toman was a little girl, she liked watching her mother adorn her outfits with jewelry. She saw her mother’s look change with each piece she put on. “I saw that jewelry could create a kind of magic, and I fell under its spell.” That’s what inspired Donna to start making her own jewelry in the 1960s. Ultimately, she turned her love for adornments into a career.

She began participating in jewelry shows, then opened her own shop 12 years ago. In 2016 she moved to Gloucester and opened her latest shop, DIVA. “Gloucester has the oldest art colony in the entire United States. It’s the oldest fishing village. There are sail makers here, furniture makers, sculpture. So it’s just a wonderful place to be in terms of arts and crafts,” she says.

DIVA, or Donna’s Infinite Variety of Adornments, features pieces made by Donna and other artisans specially chosen by her. DIVA also offers vintage and antique jewelry going back to the 1700s.

“When people come to my shop, not only will they get personalized attention—they’ll get the history,” she says. Donna loves to give the background for each piece to help her customers understand what makes it special. She wants them to take pleasure in wearing everything she makes or sells. “Jewelry should make someone feel better by wearing it.” We couldn’t agree more.

DIVA is located at 161 Main Street, Gloucester, Massachusetts.

Bruna Indalecio

Written by Bruna Indalecio

Marketing associate at Spatially. Lover of cats, arts and design.

As seen: http://about.spatially.com/shop-local/diva-gloucester-ma

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A 15-Second Overview

May 22, 2017 By DIVA

DIVA – Donna’s Infinite Variety of Adornments

Jewlery, Adornments, Accessories, Gifts – Gloucester, Massachusetts

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Welcome to Spring! Welcome to DIVA!

April 28, 2017 By DIVA

Come in to DIVA and see our rare collection of jelly bellies as well as butterflies, dragonflies, preying mantis and more! Happy Spring.

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Valentine’s Day Jewelry at DIVA

January 31, 2017 By DIVA

 

Looking for jewelry for Valentine’s Day? We have thousands of pieces, many featuring snakes (which represent fidelity & eternal love), hearts & engagement rings.

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DIVA – Video by Cape Ann Chamber of Commerce

December 6, 2016 By DIVA

Donna’s Infinite Variety of Adornments

Fabulous ·  One-of-a-Kind ·  Eclectic

DIVA specializes in one-of-a-kind jewelry from the 1700s to present day, in all price ranges.  We seek out the finest in antique and estate jewelry, and attend shows all over the country to bring you the best from contemporary designers and artists.  Our pieces are timeless, trendy, contemporary, and classic.  We can design or select jewelry for special occasions or to match a particular outfit.

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Men’s Jewelry available at DIVA

December 5, 2016 By DIVA

Watch Donna discuss the different types and time periods of men’s jewelry and accessories available at DIVA in Gloucester, MA.

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Halloween-inspired Jewelry Video

October 17, 2016 By DIVA

DIVA (Donna’s Infinite Variety of Adornments) has tons of jewelry & adornments for the Halloween season including skulls, dragons, axes, coffins, & crosses. Donna even has creepy capes & masks. Stop in at 161 Main Street in downtown Gloucester any Tuesday through Saturday and get inspired for Halloween! Here’s just a tiny glimpse of what you’ll find…

As seen on: Bridge Cape Ann

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